Bomi Choi
Ready to elevate your brand story?
Visual Identity
From concept to form—brands that feel honest and lived-in.
Food. Design. Craft.
Where Food, Design & Craft Become Story-Driven Brand Experiences
Blending Food, Design & Craft into Story-Driven Brand Experiences
I’m Bo Mi Choi — a multidisciplinary creative working at the intersection of food, design, craft, and lifestyle. With a foundation in graphic design, ceramics, fiber arts, and culinary arts, I blend strategy and aesthetics to tell stories that feel lived-in, tactile, and emotionally resonant.
I specialize in building brand identities and visual content that balance clarity with character. From art direction and food styling to digital marketing, I help businesses translate their vision into compelling experiences across platforms.
Whether it’s launching a product, shaping a brand voice, or crafting visuals that connect, I bring a thoughtful, hands-on approach rooted in creativity, curiosity, and care.
Let’s build something meaningful together.
Creative Direction
Styling, strategy, and storytelling across mediums.
Why bomichoi?
Building Thoughtful Brand Experiences
Brand Identity & Visual Storytelling
I create brand identities that feel honest, intentional, and visually grounded. With hands-on experience building product lines and shaping full brand ecosystems, I help businesses translate their values into visuals that connect. From logo and voice development to packaging and brand guidelines, I craft cohesive identities that resonate deeply—and grow meaningfully.
Telling Stories Through Food
Food Styling & Culinary Content Creation
With a background in both culinary arts and visual design, I style food in a way that feels natural, inviting, and story-driven. My approach blends form, texture, and mood to create images that stir appetite and emotion. Whether for editorial, campaigns, or product launches, I bring a careful balance of art direction and culinary sensibility to every scene.
Creating Meaningful Digital Presence
Content Strategy & Social Storytelling
I help brands share who they are through thoughtful content—visually and verbally. From blog writing to social media planning and SEO storytelling, I craft digital experiences that feel human and intentional. My focus is on building connection, clarity, and long-term brand loyalty across platforms, not just chasing clicks.